The building at 3720 FM 2222, near Dry Creek Drive, spent years as Reid's Dry Cleaners and Laundry. It's becoming the newest and largest location of Allday Pizza, a full restaurant with a proper bar, indoor and outdoor seating, and a hybrid model that keeps the walk-up counter while adding real table service. Permit records reviewed in April showed work starting in October 2025 and slated to wrap by early June 2026, with an opening window pegged to summer 2026. At that point, the owners hadn't locked in a firm date. Summer is nearly gone now, which puts the realistic opening closer to fall for what may be the most anticipated restaurant news Northwest Hills has had in years.
That gap between the announcement and the actual door swinging open is worth sitting with, because it says something about how this neighborhood eats that residents already sense but rarely see confirmed by an outside operator's business decision. Allday didn't pick Northwest Hills because it needed another pizza place to round out a crowded scene. It picked Northwest Hills because the scene here has a specific hole, and a proven operator is betting its biggest build yet on filling it.
A Third Location That Isn't Like the First Two
Allday's story starts with a wood-fired pizza truck called Sammataro. Co-owners Daniel Sorg and Townsend Smith cut their teeth there before opening the first Allday counter inside Flo's Wine Bar & Bottle Shop in the northern part of Tarrytown in 2023, a location good enough to land on the Austin American-Statesman's Best New Restaurant List that year. The second location followed in Hyde Park, tucked next to Tiny Grocer and First Light Books, in a neighborhood that already reads as a food destination in its own right.
Northwest Hills is the third stop, and it doesn't fit the pattern of the first two. Tarrytown and Hyde Park are neighborhoods where a new counter-service pizza spot slots into an existing food identity. Northwest Hills isn't that kind of neighborhood, and the building itself makes the point: this is Allday's largest dining room to date, the first location built around a full bar program for wine and cocktails, and the first designed to run more days of the week than the brand's earlier, more part-time projects. That's not the profile of a satellite outpost. That's a flagship, and Allday chose to plant it somewhere that has never had a restaurant like this before.
Sorg told the Statesman as much directly:
"We've always tried to build something that feels like it's been there all along. This is the first time we really get to fully realize that. It's a neighborhood without many options, so there's a real responsibility to get it right."
That's an operator naming the gap out loud, not a real estate pitch describing one.
The Corridor That Already Works
None of this means Northwest Hills has been a food desert. Mesa Drive and Far West Boulevard carry a genuinely deep bench for a residential neighborhood, and residents already lean on it constantly. On Mesa, the rotation includes Galaxy Cafe for brunch, Azul Tequila for margaritas and Mexican standards, Wally's Burger Express, and Troy ATX, a Mediterranean spot that quietly overdelivers for a strip that doesn't read as a dining destination on any visitor's map. Anderson Lane has El Dorado Cafe, the neighborhood's long-running favorite for enchiladas and fresh salsa. Spicewood Springs has Kesos Tacos, open early with generous portions and a queso worth the detour. Far West Boulevard adds Saffron, the first restaurant in Austin with a dedicated Nepalese menu alongside its Indian dishes, Kapatad Kitchen and Cafe serving Filipino recipes the Franco family brought from Santa Rita, Pampanga, and The Boulevard Bar & Grill for casual, game-day food. For an occasion meal, Siena Ristorante Toscana sits near the 2222 and 360 intersection with handcrafted pastas and an extensive wine list.
As of 2026, add it up and the neighborhood covers eight or more distinct cuisines within a few minutes of most homes in 78731. That's an unusual amount of variety for a residential area that has never marketed itself as a food scene.
The Shape of the Gap
Look closer at that list and a pattern shows up. The corridor is stacked with breakfast tacos, brunch, fast-casual Mexican, and burgers. It has one occasion-only fine dining option at Siena. What it doesn't have is a middle category: a place built for an ordinary Tuesday night, where you can sit down, order a real drink, and not treat the meal as a special occasion or a quick counter transaction.
That's precisely the shape of what Allday is building. The hybrid model keeps the low-pressure counter option from its earlier locations but adds full table service and a bar stocked for wine and cocktails, something none of the existing Mesa or Far West spots currently offer as their core format. The plan to operate more days of the week than Allday's earlier, more part-time projects points the same direction. This isn't a destination restaurant chasing weekend crowds from other parts of the city. It's infrastructure for a Tuesday night that residents currently have to leave the neighborhood to get, whether that means a drive down 2222 toward Tarrytown or across MoPac into more central Austin.
The menu itself won't be a departure. Expect the same 16-inch New York-style pies, an Italian grinder, salads, and the soft serve that built a following in Tarrytown and Hyde Park. The difference is the format wrapped around that same food, and the format is the story.
What to Watch This Fall
Nobody outside the project has an exact open date, and Allday's owners haven't put one on the record. What's known is the timeline that got the corner this far: construction starting in October 2025, a planned wrap in early June 2026, and a summer opening target that's now slipping into fall by simple calendar math. For anyone driving past 3720 FM 2222 on the way to H-E-B or the Village Center, that's the corner to watch over the next couple of months, and a firm date will likely surface through the same local coverage that's tracked the project from permit filing to build-out.
What's worth noticing in the meantime isn't just the pizza. It's what the decision reveals about how this neighborhood actually functions day to day. Northwest Hills has spent years building a dining bench sized for a residential population that eats close to home out of habit rather than necessity, breakfast tacos on Spicewood Springs, brunch on Mesa, dinner near Far West, an occasional splurge off 2222. An operator with two successful locations in more visibly food-forward neighborhoods looked at that pattern and concluded the missing piece wasn't more variety. It was a place built for repeat, ordinary use after dark. That's a specific kind of confidence in a neighborhood that has never asked to be a destination, only to keep working the way it already does.
If you're paying attention to how a neighborhood like Northwest Hills evolves, whether you already live here or you're thinking about what makes a property worth its price beyond the finishes, that kind of signal matters more than a listing photo ever will. Deep Parikh tracks these shifts across Austin's close-in neighborhoods because they tend to show up in home values long before they show up in a market report. Let's Connect if you want to talk through what's actually changing in the neighborhoods you're watching.
